Unconventional Dental Advertising/Marketing – New Modes in the Modern Times

This article presents a video of a lecture at AEEDC 2019 entitled “Unconventional Dental Advertising/Marketing By Dr. Mohsen Al Ozaibi” which provides a nice alternate thought from our usual modus operandi when it comes to advertisements.

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Important take-aways from the lecture about Dental Marketing

• No single method of marketing works for all
• Increase your Trust score with the Patients
• Never sell your services, instead educate all the possible treatments
• Work towards patient satisfaction
• Make notes on the patients personal details to make stronger connection with them
• Brand yourself
• Use custom domain for emails on Business cards
• Have a website with blog for the clinic
• Have Brand social profiles in major platforms
• High quality content directed at Patients and maintain it professionals
• Avoid personal images and videos
• Get your patients to review your clinic on Google Reviews
• Train your staff to be professional and compassionate with the patient
• Keep a unit for marketing works instead of handling it directly
• Make the whole team work in sync from reception to the clinic chair and backwards. Make sure the patient feels comfortable and pleasant
• Keep the environment perfumed
• Provide ad supported free WiFi
• Optimise your website with CTAs, SEO etc
• Utilise Google Adverts to direct patients in your Area to your Clinic
• Use a CRM to manage patients

This session was really insightful, packed with information and watch it again to grab more information.

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Author: Faiz MT

Founder - One Dentistry